The Rise of Schmaltz: A Culinary Adventure in South Philly
The food scene in Philadelphia is buzzing with the arrival of Schmaltz, a unique breakfast and lunch café that has locals lining up for its mouth-watering creations. But what's the story behind this new hotspot?
Jeremy Asch and Abby Armstrong, residents of Point Breeze, were on a mission to satisfy their cravings for a decent breakfast sandwich. In a bold move, they decided to take matters into their own hands, and Schmaltz was born. Located at the heart of 18th and Wharton Streets, this eatery offers a focused menu featuring latkes, blintzes, and egg sandwiches on homemade English muffins. The star of the show is their signature sandwich, a delightful combination of an oniony potato pancake and a slow-baked egg, all topped with a Philadelphia twist—Tallarico's hoagie spread.
What sets Schmaltz apart is its commitment to authenticity. Despite its Jewish-inspired menu, the owners are clear that it's not a kosher establishment or a political statement. Asch's background in clinical research at Penn Medicine and Armstrong's expertise in investment and wealth management might not scream 'culinary experts,' but their passion for food and community is undeniable. They've created a space that embraces the neighborhood's history, even retaining the ramp from its days as a pharmacy.
The menu, though concise, is a love letter to Ashkenazi and Eastern European cuisine. From cheese blintzes to roasted beet salad, each dish is crafted with care. Interestingly, they've chosen to omit bagels, a bold statement in a city with a thriving bagel culture. Asch believes there's more to Jewish cuisine than bagels, and he's determined to showcase that diversity.
The journey of chef Sam Chertock adds another layer to the story. With his impressive résumé, including stints at Zahav and Vernick Food & Drink, Chertock brings a wealth of experience to the kitchen. His accidental discovery of Schmaltz while biking through South Philly is a testament to the power of serendipity.
In my opinion, Schmaltz represents the evolution of the food industry. It's not just about the food; it's about the experience, the community, and the story behind it. The owners' decision to invest in their neighborhood and create a space that goes beyond food is commendable. It's a place where locals can gather, where history is celebrated, and where culinary boundaries are pushed, even if just a little.
As the city's food scene continues to thrive, Schmaltz is a shining example of how a simple craving can lead to a culinary adventure. Personally, I can't wait to see what other hidden gems Philadelphia has to offer.
