Get ready to dust off your tuxedos, because the watch world is officially going formal. But here's where it gets controversial: is the century-old tuxedo dial a timeless classic or a fleeting fad making a surprising comeback? Oris seems to think it's the former, as they've boldly resurrected their iconic 'Bullseye' design for their flagship Big Crown Pointer Date watch. And this is the part most people miss: this isn't just any tuxedo dial – it's a three-ringed, dartboard-inspired masterpiece that first gained popularity in the 1920s. Imagine a chalky white outer rim, a black-on-white railroad minutes track, and a broad black ring with white numeral hour markers – all culminating in a center that resembles a bullseye, complete with cathedral hands. It's a design that Oris Chairman Ulrich W. Herzog, a veteran since 1978, has been eager to revive since the company's independence in 1982. But after a hiatus since 1998, the 'Bullseye' is back, and it's more versatile than ever. Here's the kicker: Oris has managed to make this dress watch feel sporty, tool-like, or formal, depending on the color scheme and small details. Housed in a 38mm stainless steel case with a coin-edge fixed bezel and satin brushing, the watch is powered by an Oris Caliber 754-1 automatic movement, offering a 41-hour power reserve. The black deer leather strap, sourced from the eco-conscious Swiss organization Cervo Volante, adds a touch of sustainability to the tuxedo look. But what do you think – is the tuxedo dial a trend worth embracing, or is it a style that should've stayed in the archives? Let us know in the comments. Available now for $2,350, the Oris Big Crown Pointer Date 'Bullseye' is a regular production model that's sure to spark debate among watch enthusiasts. With its unique blend of history, versatility, and sustainability, it's a timepiece that begs the question: can a watch be both timeless and trendy? Weigh in below – we want to hear your thoughts!
